Soohee is a multidisciplinary South-Korean designer based in Australia, specialising in branding and communication design. Since 2014, I have collaborated with over 120+ brands worldwide, suggesting new possibilities and redefining brand identity. By diagnosing challenges and focusing on the essence through a streamlined design approach, I create brands that continue to grow. Drawing on deep cultural insights gained from working in South Korea, Singapore, the United States, and Australia, I deliver designs that are both modern and timeless.